Gone are the days of stuffing copy with target keywords and watching it climb to the top of the search engines. Search engines have become a lot smarter than that and when you hire SEO copywriting services, you have to be sure that the writers put human readers before search engines. Here are the 7 essential elements of today's killer SEO copy.
1. The copy is good enough to attract links
Professional web copy sprinkled with target keyword phrases and written by a professional freelance web writer will help your site's search engine ranking improve. However, the most important factor in improving your site's ranking is through link-building. As such, your site copy's primary objective should be to attract high-quality backlinks. The best way to do this is with professionally written web content that is informative and interesting in addition to being keyword-rich. Make sure the content on your site is easy to find and add a blog to your site. Search engines love sites that are updated frequently and blogs of course require frequent updating.
2. The keywords are strategically placed
Using target keywords in your copy is important but they must be placed on certain parts of each page for optimal effectiveness. The headlines of your content and the title tags of each page must contain your target keywords. Search engines also place importance on the first few sentences of your copy so make sure the writers providing your SEO copywriting services include your target keywords there.
3. The copy contains high search volume, low competition keywords
If you can afford it, hire a freelance web writer with SEO experience to conduct keyword research to find the so-called "money" keywords. If you are on a tight budget, use a free keyword research tool such as Google's free AdWords tool to find keywords that have low advertiser competition and high search volume. This will give you a better idea of what people are searching for on Google and which keywords have less competition.
4. The copy contains keyword phrases that are synonymous with your target keywords
Don't just focus narrowly on the keywords you have chosen. Use keyword phrases that are relevant to your target terms as well. This will broaden your copy's scope and help you reach a larger audience.
5. The copy contains a call to action
No copy is worth your domain if it doesn't contain a call to action. Make sure it's clear to the reader from the get go that your product or service provides them with benefits. Start with describing their situation and feelings and then list the benefits of your offer. From there, make sure it's obvious to your readers what you want them to do, whether it is to subscribe to your newsletter, buy your product, or call you. Crafting copy that has a clear sales message and is optimized for the search engines requires skill and experience. Make sure to use professional SEO copywriting services to achieve this goal.
6. It's not obvious to readers that the copy is optimized
Nothing is a bigger turn off for readers than writing that is obviously optimized. Keyword stuffing is a practice of yesteryear that only makes your site look bad. Have a professional freelance web writer create copy for you that packs an SEO punch but doesn't read like it was attacked by the keyword monster.
7. The headlines grab readers' attention
Nothing will hook your readers in more than a compelling headline. Of course your headline must also contain your target keyword phrase so it gets the attention of search engines. Some of the most popular headlines ask a question (not a yes or no question) to entice readers to keep reading in order to find out the answer to the question. For example, the headline "Are you making these deadly mistakes when you file taxes?" makes readers want to know more. And then of course there are the quintessential numbered headlines such as, "7 Surefire Ways to Get Him to Propose." However you approach the headline, make sure it gives readers a good reason to keep going.
Kathleen K. O'Connor
Make sure your writing sells by using professional SEO Copywriting Services. Kathleen K. O'Connor is an experienced freelance web writer who takes pride in writing content and copy that puts businesses many steps ahead of their competitors.
1. The copy is good enough to attract links
Professional web copy sprinkled with target keyword phrases and written by a professional freelance web writer will help your site's search engine ranking improve. However, the most important factor in improving your site's ranking is through link-building. As such, your site copy's primary objective should be to attract high-quality backlinks. The best way to do this is with professionally written web content that is informative and interesting in addition to being keyword-rich. Make sure the content on your site is easy to find and add a blog to your site. Search engines love sites that are updated frequently and blogs of course require frequent updating.
2. The keywords are strategically placed
Using target keywords in your copy is important but they must be placed on certain parts of each page for optimal effectiveness. The headlines of your content and the title tags of each page must contain your target keywords. Search engines also place importance on the first few sentences of your copy so make sure the writers providing your SEO copywriting services include your target keywords there.
3. The copy contains high search volume, low competition keywords
If you can afford it, hire a freelance web writer with SEO experience to conduct keyword research to find the so-called "money" keywords. If you are on a tight budget, use a free keyword research tool such as Google's free AdWords tool to find keywords that have low advertiser competition and high search volume. This will give you a better idea of what people are searching for on Google and which keywords have less competition.
4. The copy contains keyword phrases that are synonymous with your target keywords
Don't just focus narrowly on the keywords you have chosen. Use keyword phrases that are relevant to your target terms as well. This will broaden your copy's scope and help you reach a larger audience.
5. The copy contains a call to action
No copy is worth your domain if it doesn't contain a call to action. Make sure it's clear to the reader from the get go that your product or service provides them with benefits. Start with describing their situation and feelings and then list the benefits of your offer. From there, make sure it's obvious to your readers what you want them to do, whether it is to subscribe to your newsletter, buy your product, or call you. Crafting copy that has a clear sales message and is optimized for the search engines requires skill and experience. Make sure to use professional SEO copywriting services to achieve this goal.
6. It's not obvious to readers that the copy is optimized
Nothing is a bigger turn off for readers than writing that is obviously optimized. Keyword stuffing is a practice of yesteryear that only makes your site look bad. Have a professional freelance web writer create copy for you that packs an SEO punch but doesn't read like it was attacked by the keyword monster.
7. The headlines grab readers' attention
Nothing will hook your readers in more than a compelling headline. Of course your headline must also contain your target keyword phrase so it gets the attention of search engines. Some of the most popular headlines ask a question (not a yes or no question) to entice readers to keep reading in order to find out the answer to the question. For example, the headline "Are you making these deadly mistakes when you file taxes?" makes readers want to know more. And then of course there are the quintessential numbered headlines such as, "7 Surefire Ways to Get Him to Propose." However you approach the headline, make sure it gives readers a good reason to keep going.
Kathleen K. O'Connor
Make sure your writing sells by using professional SEO Copywriting Services. Kathleen K. O'Connor is an experienced freelance web writer who takes pride in writing content and copy that puts businesses many steps ahead of their competitors.
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